Google Ad Grants & PPC

Impact Your
Pregnancy Center
with Google Ads

Google Ads is an advertising platform developed by Google where advertisers bid to display brief advertisements that, when clicked on, link back to the advertiser’s landing page or website. It can place ads both in the results of search engines, like Google Search, and on non-search websites, mobile apps, and videos. Google Ads appear at the top of the SERPs and feature a little green box with the word Ad.

We are a proud member of the Google Certified Professional Community. There are only a handful of agencies in North America who have earned this certification. Requirements for membership include vigorous additional training and a demonstration of excellence in conversions-focused PPC advertising.

RESULTS YOU CAN TRUST

Certified by Google on Ad Grants

The Google Ad Grant is a special program that gives non-profit organizations access to $10,000 per month of in-kind advertising credit to use on Google Ads. Google Ad Grants can only be used for text ads on Google Search. Google Ads appear at the top of the SERP and feature a little green box with the word Ad.

Google Ads Grants is a great opportunity and ten thousand per month in Google Ads is a BIG spend! However, it’s important to point out that Ad Grants has some limitations. It is difficult to get consistent impression share for highly competitive keywords, as we are bidding against Paid Advertisers. For Pregnancy Centers, Ad Grants is best used to target brand keywords and pregnancy related keywords (pregnancy symptoms, am i pregnant and many more). Ad Grants mostly connects with individuals wanting to find our if they’re pregnant and/or interested in pregnancy related services.

Google Ad Grants Management

$299.00 / month

RankMonsters PPC Management

$300.00 / month

Best Results

Pay-Per-Click (PPC)

PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. These ads are also run through Google Ads and are similar to Google Ad Grants, only now you are a Paid Advertiser and you can compete for the highly competitive keywords. PPC ads can be placed both in the results of search engines, like Google Search, and on non-search websites, mobile apps, and videos. Paid search results appear at the top of the SERP and feature a little green box with the word Ad.

Our PPC campaigns have a high conversion rate, typically between 15%-18%. We track only meaningful conversions such as phone calls and completed appointment request forms. If you’re wanting to reach individuals considering abortion and their options, our PPC management is the best way to do so.

What’s Included?

Google Ad Grant Management

  • Application and approval for the Ad Grant to receive up to $10,000/month towards ads on Google
  • Layout the entire Google Ad campaign based on what we know works for Pregnancy Centers
  • Landing page creation
  • Maximize the $10,000 per month
  • Conversion tracking implementation
  • Report meaningful conversion metrics to your team
  • Access to real-time reporting in Data Studio
  • Google Ad platform review
  • Maintain Ad Grants eligibility

We are a proud member of the Google Ad Grant Certified Professional Community. As one of the 45 certified agencies worldwide, you can be sure our work is high-quality and recognized by Google.

PPC Management

  • Layout the entire Google Ad campaign based on what we know works for Pregnancy Centers
  • Landing page creation
  • Conversion tracking implementation
  • Report meaningful conversion metrics to your team
  • Access to real-time reporting in Data Studio
  • Google Ad platform review

Note: You will need an additional $1,000-$2,500 for ad spend on Google.